The Product

Design Map

Product Design Map 1.0 just released!
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The complete knowledge map of digital product design topics and skills.
Curated by top designers worldwide. Backed by learning resources, guides, and tools.

Market Research
Competitor Analysis
Customer Segmentation
Research Methodologies
Needfinding Interviews
Prioritization
User Story Map
Product Analytics
Product Metrics
Usability Testing
User Testing
AI Use Cases
Persona Development
Navigation Design
Customer Journey
User Flows
Brand Strategy
Brand Identity
UX Laws
Usability
Design Systems
Prototyping
Digital Design
Motion Design
Design Handoff
Design Management
Leadership
Facilitation
Product Management Knowledge Map

What's inside:

2496 design topics with

ready to use resources

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version 1.0 for free

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What is it?

The all-in-one design handbook

you use to explore, learn, and level up

Product Design Map Topics
Explore

See the big picture

  • 01

    See how product design fits across discovery, ideation, refinement, and delivery.

  • 02

    Map each phase with skills and frameworks used by high-performing teams.

  • 03

    Filter content by skills, grade level, topic, or domain.

  • 04

    Build a personal learning roadmap by role or goal.

Product Design Map Skills
navigate

Find your career path

  • 01

    Get a bird’s-eye view of digital product design.

  • 02

    Focus learning on specific phases of product lifecycle or design skills.

  • 03

    Filter by discipline, topic, or career stage. From Junior to C-suite.

  • 04

    Start from your current role and chart a path forward.

Product Design Map Topic Content
Learn

Level up your product design skills

  • 01

    Master design topics from strategy to execution and management.

  • 02

    Use best materials, real examples, case studies, and how-tos.

  • 03

    Learn on your schedule. Explore content by topic, at your own pace.

  • 04

    Track topic progress as you grow across key skills.

Product Design Map Community
Growth

Contribute to the Map

  • 01

    Join a global product design and product management community.

  • 02

    Share your resources or knowledge and get peer feedback.

  • 03

    Co-create new resources and join upcoming updates.

  • 04

    Use the map as a team resource for training and hiring.

What is it?

The complete knowledge hub

of product design and research topics

The Product Design Map is your knowledge base for product, design, UI/UX, and research topics.
From idea to delivery, it helps you learn and apply key concepts to move faster.

Phase 1
Product Discovery
Phase 2
Product Ideation
Phase 3
Product Refinement
Phase 4
Product Delivery
Supportive
People & Processes

Product-Market
Fit

Market Research

Competitor Analysis

Customer
Profile

Customer Segmentation

Research Methodologies

Needfinding Interviews

Marketing
& Growth

Digital Marketing

Growth Hacking

Planning
& Prioritization

Requirements Management

Stakeholder Analysis

Prioritization

User Story Map

Metrics
& Analytics

Product Analytics

Product Metrics

Data Analytics

Testing
& Validation

Usability Testing

User Testing

Artificial
Intelligence

AI Use Cases

User Experience
Mapping

Persona Development

User Flows

Navigation Design

Customer Journey Map

Branding 
& Identity

Brand Strategy

Brand Identity

Graphic & Digital Design

Design
Foundations

UX Laws & Design Principles

Accessibility & Inclusion

Design Methodologies

Design
Workflows

Design Systems

Prototyping

Web & Interaction Design

Digital Design

Animation

Software
Development

SW Development Lifecycle

Design
Processes

Collaborative Workflows

Design Handoff

Team
Leadership

Design Management

Leadership

Facilitation

Communication
& Impact

Negotiation Strategy

PRODUCT DESIGN GRADEs

The Product Design Map is your navigation

through the product design career

A complete skills and grade progression guide for product designers, from junior to C-level.
Use it to see where you are, where to grow next, and which skills matter most.

Product Design SkillsSunburst

5 core skill areas covering 15 essential product design skills
Product Design Skills: Junior Product DesignerProduct Design Skills: Middle Product DesignerProduct Design Skills: Senior Product DesignerProduct Design Skills: Design DirectorProduct Design Skills: C-Level
Junior
Entry-level product designers contribute to project execution by creating interface elements, supporting visual design, and applying usability basics. They follow established processes, work under guidance, and focus on building practical skills through hands-on project work.
Key Responsibilities
Deliver designs
Experiment with solutions
follow process
support team
Middle
Mid-level designers take ownership of features or flows, translating user needs and business goals into practical design solutions. They work independently, collaborate closely with developers and product managers, and begin contributing to decision-making within their team.
Key Responsibilities
Own product features
Use design thinking
collaborate cross-functionally
Senior
Senior designers lead complex design initiatives from research to delivery. They define patterns, mentor junior designers, and ensure product quality across their domain. Their work influences product strategy, user experience, and design standards across teams.
Key Responsibilities
Lead projects
set quality standards
mentor designers
Director
Design directors oversee multiple products or teams, manage senior designers, and ensure design consistency and alignment with business strategy. They are responsible for hiring, team structure, and creating scalable design systems and workflows.
Key Responsibilities
Manage teams
drive product design strategy
scale systems
C-Level
C-level design leaders define the role of design within the business. They align design with company-wide strategy, influence executive decisions, and represent design externally. Their work shapes company culture, market position, and long-term vision through design.
Key Responsibilities
Define vision
align with business
lead industry influence
PRODUCT DESIGN SKILLS

15 core product design skills

to guide your career growth

A focused view of the skills that shape product designers at every level.
They help designers grow, decide faster, and deliver real impact.

Product

Business Impact

Connect design work to business goals.

Market & Industry Insight

Understand shifts that affect users and products.

Design Thinking

Use structured methods to solve complex problems.

Experience

Interface Design

Create clear, functional, and consistent UI.

Interaction Design

Define flows, behaviors, and system feedback.

Usability & Human Factors

Design for clarity, accessibility, and ease of use.

Visuals

Branding & Graphic Design

Apply consistent visual language across products.

Content Design

Write content that guides, helps, and informs.

Motion Design

Use animation to support clarity and feedback.

Analytics

Voice of Customer

Turn user input into actionable insights.

Measuring Progress,
KPIs

Track outcomes and show design impact.

Fluency with Data

Use data to inform design decisions.

People

Communication & Storytelling

Explain ideas and influence through narrative.

Cross-Functional Collaboration

Work closely with product, engineering, and business.

Team Leadership

Guide people, set direction, grow design culture.

DRIVEN BY DESIGN COMMUNITY

The Design Map catalyzes a culture of

design thinking in your team and company

DesignOpsProduct DesignersUX/UI DesignersUX WritersResearchersDesign Managers

Built by design community experts

The Design Map is built on contributions from working designers. It grows through real-world experience, peer learning, and open collaboration.
Join our community

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WHAT IS PRODUCT MAP?

Explore the Product Map to get started

Product Knowledge Map

Product Map in Figma

The comprehensive knowledge map of product management topics and skills. It is equipped with expert-curated learning resources and tools.

About the Map
Product Map AI Platform

Product Map Platform

The learning platform with AI-based assessment of your PM skills. It creates a personalized growth plan to close gaps and enhance your expertise.

About the Platform